Harley-Davidson & Brad Jones Racing partner up for the 2024 Supercars season

Legendary motorcycle brand will appear on car #8


Harley-Davidson announces a 2024 partnership with Brad Jones Racing (BJR), marking a return to the Supercars tracks in 2024 and acknowledging the strong connection between Harley-Davidson fans and motorsport fans.

The Harley-Davidson X™ branding will appear on racer Andre Heimgartner’s car #8, as well as the BJR garage, during the 2024 V8 racing season. Late last year, the learner-approved Harley Davidson X™350 and X™500 motorcycles were released in Australia and New Zealand, built for urban riders and have been designed specifically to offer new riders a comfortable experience.

“Like many motorsports fans, I’ve long harboured a desire to learn to ride a motorcycle and, for a while anyway, swap four wheels for two,” said Andre Heimgartner of Brad Jones Racing. “The Harley-Davidson X™ range grants me and any other would-be rider the chance to achieve this ambition, and I’m honoured to have the brand on #8 in 2024.”

As part of the partnership, a range of other on and off-track experiences – from garage tours and hot laps to meet and greets with the BJR team – are available to the Harley-Davidson riding community. No strangers to pushing the limits when it comes to on and off-track performance, the partnership with the Australian, home-grown BJR team will foster a relationship between the uniquely American Harley-Davidson with the most passionate and vocal Supercars fans across the country.

“We’re very proud to once again partner with the Brad Jones Racing team, and to bring the Harley-Davidson brand and riding culture to the V8 Championship,” said Nigel Keough, Managing Director of Harley-Davidson Australia & New Zealand. “Authenticity and passion are vitally important to the Harley-Davidson community, and the BJR team’s commitment to family and racing excellence aligns perfectly with our own pursuit of adventure.”

BJR team Boss, Brad Jones, added, “We’re thrilled to have Harley-Davidson back on board with us in 2024 – they’re an ideal collaborator for us. For well over a century, Harley-Davidson has built its legacy on a foundation of unwavering dedication to the innovation of motorcycling. This commitment has made it one of the most recognised brands in the world, and its fans some of the most passionate around. We feel this sense of community at BJR too, so it’s great to be back together on the track again.”

The partnership signage and content will debut at the Bathurst 500, from Feb 23-25, 2024.